5 Tips on Becoming a Social Media Manager

Building a business on any type of social media service takes a light touch and an experienced mindset. Unfortunately not everyone can boast having both of these attributes. If a small time businessman includes himself/herself in the equation than that usually turns out to be a recipe for disaster. No one can think of managing a social media business presence without the aid of relevant management skills. You can opt to hire a social media manager to do the job for you which helps lesson the learning curve and saves you tons of hours.

One thing you must understand is that hiring a social media manager is not the be all and end all of online business management. You can’t just pay one off, sit back and dream of the oodles of cash just waiting to be tipped into your bank account. Before even thinking of hiring one, it’s always best to learn the ropes of social media management yourself. So, how should you go about it?

Get to know the lay of the land

The first thing you must do is to map out the online terrain and get to know the lay of the land. In layman’s terms that means you have to familiarize yourself with the best social networking and bookmarking sites and direct a large portion of your activities there.

Choose your tools wisely

Keep tabs on your most frequently visited sites and choose the most suitable tools to make your social management easier to manage. You can do that by regularly posting your progress online. Take Twitter for instance. If you have an account on that social media network along with a large following you can automate your tweeting with tools which will aid you in updating regularly.

Strategy is Key

Every website needs regular maintenance to keep it afloat. The same applies to business sites which need more than usual tune ups. The key to doing this is through website traffic analyzers like Google analytics which will provide you with detailed reports regarding where your traffic is coming from as well as the most used or popular keyword searches to your site.

The geographical diversity and density of your users can also be found out through the use of these analyzers making. This continuous update will allow you to strategize your business website accordingly.

Importance of Market potential

Be sure to check out the popularity of any good websites and blogs. When you find them try and have your advertisement campaign displayed on it especially if it is related to your products or services.

Don’t be the Needle in the virtual Haystack

The World Wide Web has been perceived as a potential business venture by billions of users around the world. Making your presence known in this dense corporate jungle can prove to be the key to many successful business ventures world wide. It’s therefore essential that you make yourself as visible as you can amidst the immense cluster of other business websites. You can do that by ensuring that you get listed in the top search results to help your enterprise.

Business and Analytical Considerations for Deriving Business Intelligence From Social Media Networks

In our previous article, entitled ‘The Provocative Possibilities of Combining Business Intelligence and Social Media’, we talked in generalities about the opportunities of combining BI with Social Media to better leverage the potential of social media networks and internet marketing and to accurately measure the success of these programs and plan for the future.

Social media is a critical component of market success in today’s interactive culture and economy. With an ever increasing user base and ever expanding social media platforms, the focus on marketing, advertising and product and market analysis must include internet marketing, pay-per-click, search engine optimization, and social network marketing. Customer and prospects are focused on various personal, consumers, community and business topics and they find, share and express this focus using social media.

If your business is not actively involved in this community, it will lose market share to competitors. In addition, it will lose the opportunity to analyze the mountains of free information provided by consumers, groups and individuals and may miss a critical shift in a buying trend or market opinion. In social networking, consumers freely express views and opinions, and there is no doubt that meaningful analytics of these conversations, connections and posts can indicate very clear and very subtle trends that will help your business establish successful strategies.

In this article, we will delve deeper into this topic and focus on the factors a business must when building an analytical environment in which to measure the various aspects of social media marketing, market trends and buying behavior.

In order to better understand the success of social marketing and the trends and patterns in customer buying behavior, a business can use activity analysis. With this approach, you interpret the activity feeds from various social media networks, and analyze visits, clicks, likes, shares, tags, timings and also, the underlying demographics and geographies of the discussion participants. This will help you to understand the popularity of a topic or product, and the demographics and geographies of the potential audience. Most of this data is structured, and can be analyzed by exporting social media analytics and reports and using BI tools with slice and dice, filtering and other data mining and visual mining tools.

The challenge is more significant when one thinks of the variety and number of sources and social networking feeds, generating gargantuan volumes of data, all in varying formats. Much of this data is in text and image form, which is not structured. To conquer this challenge, a business must apply thoughtful, intelligent and proven semantic and syntactical analysis in order to derive quantifiable and confident decisions from this data.

When one considers the petabytes of data generated every day through social media, it is easy to see that the organization and analysis of this data presents a significant business challenge. The business must carefully examine the various objectives of analysis and research and focus on what is most important to the business in building and managing business success. Business and IT managers must also consider that the very nature of social networking will push the focus of topics from one to another, in a live, real time feed that reflects what is happening in the world and in the lives of your audience, your target market, and your followers.

If an enterprise carefully considers its business intelligence requirements and its approach to social media analysis, and selects the right business intelligence tools to satisfy its analytical needs, it can provide a powerful source of data and information and meaningful reports, forecasts and analysis with which to manage its business and better leverage the real potential of social media networks.

Developing the Ultimate Social Media Marketing Plan

You can always come up with great ideas to boost your online productivity level. Are you familiar with marketing mix techniques and social media campaigns? Before anything, you need to draw a reliable plan. After this, you can start conquering Twitter, Facebook and many other networking sites. Despite your situation, you need to hire an expert to help you out. There are many components that will surely lead to a grandiose result. Keep reading and become an online magnate fast.

Start by defining the main scope

Your files need to contain an accurate strategy for implementing your desired plan. Your specific scope will define what is involved in the marketing plan and most importantly, what should be out of question. Any individual looking at this document, is supposed to clearly understand each method that will be included to implement such campaign. You must also add information regarding overall resources. The main Social Media Campaign components include the following phases:

– Requirement.

– Research.

– Implementation.

– Monitoring.

Requirements vary and your goals are supposed to be realistic. These are starting points for drawing out your campaign. The research phase is an important part; this includes a thorough industry analysis. For this, you need to look at your competitors and identify your own selling position. As soon as the research is done, you must move onto the implementation stage. Here is when the fun comes in. Most often, such implementation begins by developing social profiles on the chosen social networking websites that were originally defined. Instead of feeling overwhelmed, try to focus. Make sure you include:

– Daily blogging.

– Constant promotion on Social networking websites.

– Engagement with Facebook and Twitter followers.

– Automated posts.

You will then need to proceed with the monitoring phase. You must track your campaign effectiveness. To do this, you must track your traffic, analyze your Social Media Network activity level and you should try to create weekly reports. Each social media campaign needs to follow a specific goal. Most often, companies focus on ROI (return of investment); however, this can be a bit complex. Try to create a buzz and focus on engaging consumers in online conversation. You should remain patient and determined by all means. If you care about your time, don’t fall for unnecessary tactics. Find professional help and say yes to quality solutions. Start walking towards online abundance by making right decisions.