Affiliate Marketing and Social Media

The social media community reached such an astronomical number of members that the affiliate marketing industry cannot exclude social media from its online marketing strategy. However affiliate marketers must be very careful how to engage in social media. The approach is fundamental to benefit from social media.

Most affiliates market their specific campaigns all over the online world. I’ve seen online marketers specifically intruding in online conversations pushing hard what they have to offer. This is inappropriate and unethical and can only leave a negative result. As an affiliate, you have to be sensitive to consumer needs.

When participating in a social network conversation one must take off the affiliate hat and put on the consumer hat. This is the only way where one can really interact with consumers. Be patient and listen carefully what they have to say. Do not be the know-it-all online guru. By listening you are enriching your consumer knowledge and hence can develop your future campaign closer to what your customers need.

This online social platform basically fills in the communication gap there was between the brand and the consumer before the digital age. This is the real value of social media networking. Promoting discussion and allowing for direct consumer interaction helps build trust and brand recognition. In addition to this expansion of reach, as a marketing vehicle it allows for unparalleled level of immediacy in the transmission of information. The affiliate or business owner will receive opinions regarding potential ideas more rapidly than through more traditional media such as email.

Affiliates must also keep in mind that social media is not a race of who has most followers or fans on the network page. The value lies in how many of these members are interacting with you. This is when you can drive your members to the point of sale. But it does not stop there. Use social media for feedback about your product or service they just purchased. Their comments will assist you improving your product and your brand. Do not be scared of negative feedback. Another word of advice is to never be on the defensive when you are criticized. This is like communication between a married couple. It is not only about you. It is about the relationship between you and the consumer. Appreciate and analyze every comment you receive and you will grow wiser in your online business.

Social media in affiliate marketing works as an acquisition tool, as a retention tool and as a customer support tool. In each of the functions always give a personal approach that will help you show consumers you care and will help you develop long-lasting relationship with your consumers.

It is a must to any online marketer, whether an affiliate marketer, an SEO marketer or a search marketer as it will boost consumer numbers. Lastly, it is worth paying some attention to tracking down who holds the most influence among your social media group of friends or followers. These people are those that are the most active and are more likely to spread the word about how great your product is than anyone else. Identify these people and build relationships with them. Influence is invaluable in social media.

People love social media and it will stay around. It is not going away. It is the future like mobile phones are. Affiliate marketers must adapt their online business all the time. We are going through an ongoing evolution, as new traffic sources and techniques come up almost daily. Do not be afraid to try new techniques and to change your way of doing things. If you do not change, your online business will stagnate and freeze. Change your present for a better future.

I wish you a great day – you deserve it.

Joseph Cale
Cale Mindset