How To Promote Online Surveys With Facebook and Other Social Media Tools

Creating survey questionnaires, publishing online surveys and analyzing survey results is no more restricted to big businesses and organizations. Small /medium businesses, students, marketing professionals and nonprofits use Online Surveys as a major medium for getting feedback and seeking suggestions and ideas from their customers, members and employees. Consumer Research Those who are involved in market research and consumer research surveys know how difficult and costly it is to get the consumer panel members and survey participants. If you are surveying existing customers with full contact information, then it may be easy to reach them for their feedback. For surveying other segments such as prospects, consumers and marketing research, recruiting survey participants takes a lot of resources in terms of efforts and time.

Social Media Surveys

Popularity of internet and social media tools (such as Facebook and Twitter) can aid the consumer survey researchers in a big way. For minimal investments, they can reach a large population of research participants. The survey sample can be specifically targeted with detailed demographic information available on the social media profiles. Social media surveys are nothing but consumer studies conducted utilizing the social media networks and tools.

Government organizations and departments and not-for-profit institutions can leverage the social media to a great extent to popularize and promote the surveys amongst their citizens and members.

Facebook Surveys

Once the surveys are designed and built using the online surveys software, the survey links can be promoted on Facebook. Businesses should preferably leverage their fan pages to publish the links.

A Static FBML Application can be used to setup a separate tab on the Facebook page of an organization and the survey can be promoted with relevant information such as videos and images related to the survey. The dedicated tab can be set as the default landing page for the fans. Personal profile wall as well as the fan page wall also can be used to post the survey URLs.

If you are using Facebook Advertising, highly targeted traffic can be driven to this page depending on the nature and purpose of the research. Obviously, fans of the organization or brand can be invited to visit the page and respond to the survey.

LinkedIn Groups and Answers

Survey links can be posted and promoted on the LinkedIn Groups and Answers pages. Note that the relevancy and nature of the survey should be inviting to the members.

Twitter for Survey Invites

Twitter is yet another social media tool for sending research study invites at relevant intervals. Twitter invites are preferred over email reminders.

YouTube Videos as Promo Medium

Your organization’s YouTube profile page and dedicated video segments can be a great way to spread the word about the online surveys. For consumer surveys and social surveys, YouTube can bring in good results if properly planned and executed.

Blogs and Websites

Every organization involved in survey research will have one or more websites and blogs. These web properties should be leveraged to promote the surveys. Surveys can be deployed as website links or as popup survey scripts.

Social Media Survey Best Practices

As in any other media or publishing method, survey practitioners should keep the best practices in mind. Personal data data usage should be carefully planned and disclosed to the concerned parties.

The survey questionnaire should be short and concise, so that maximum results can be obtained with minimal survey abandonment rate.

The purpose of the research and response results sharing plans should be clearly informed and practiced accordingly.

In order to track the survey responses and analyze the results, each deployment medium should be defined as a separate response data collector in the online surveys software tool.

If professionally planned and executed, social media tools can be a great complement to the traditional survey participant recruitment methods and practices.