Social Media Marketing Techniques To Follow

Businesses, especially the small ones are using the social media marketing in addition to the traditional forms of marketing as one of the tools for reaching out to their target audiences. This form of marketing is very popular and is increasing day by day. The most notable benefit that the social media marketing has introduced is the minimal cost. When using social media networks as the advertising platform, you can reach audiences, who show interest in you and your product. Not that everyone using social networking sites is becoming successful in gaining the target audiences. It’s not so easy too. A well planned effort and techniques are must if you want to bring success. In this article, you will find a number of social media marketing techniques the successful social media marketers are using in promoting their products or services.

Firstly you have to identify who your target audiences are. Find out what your target audiences get interested in; what their demands are; what they value; what satisfy them; how your products or services match their demands; how they fall in with your niche; and so on.

Always use your business name when you open an account with the social networking sites, including Facebook and Twitter, so that others cannot use them for their purpose. If it is for business purpose, follow this rule. If it is for personal use, you can use your personal name. Opening an account with your business name will also help in building brand awareness.

Accuracy is a must. You know that negative news spreads over virally. Proofread the posts again and again so that you can avoid mistakes. Building brand awareness is very difficult and time-consuming, but one mistake can destroy it. Every time review the post carefully when you make them.

Avoid similar tweets; bring changes in content. Same content or tweet may make your audiences boring. It can hamper your goodwill too. Provide relevant information about your product and niche. Send them messages directly; make some fun with them if you can. It will help your audiences engage in your posts. Try finding your potential customers’ views. It will give you the clue in writing the right content.

Regularly check your followings. Un-follow them who don’t show interest in your niche. You can figure out the followings who fall in your niche by observing their activities. When they follow you within a reasonable period, they feel interest in you. Doing this will figure out your target audiences.

You may lose your market share to your competitors at any time. So try to analyze your competitors’ social media strategies. Have a look at their social media profiles. Update your profile by anything you find interesting in them. This will make your profile rich.

Develop your own business blog if possible. When you post a new quality content in your blog, add the link to your social media sites too. Be careful in your blog posting; always provide quality content; avoid posting your personal or political views. Your audience may not like your biased content. If possible, try guest blogging; invite only those blogger who also specialize in your niche.

Always use white hat SEO techniques. If you use it you will get the reward. Spamming may destroy you.

I hope these techniques will show the right path. Always keep your eyes open; catch up the trends; respond accordingly. You will get the social media marketing benefits and your dream will come true.

Social Media Versus Higher Education

Many of us will find ourselves changing careers multiple times in our lifetime. Because of this we are now going to have to learn the skills to acquire new knowledge on an almost continuous basis. One way to help accomplish this is with the help of Web 2.0 social media networks.

Most likely you are already taking advantage of these ‘new’ social media networks. Whether you are socializing on Facebook, updating Twitter or just adding a new bookmark to Digg or ZoomIt Canada, social media has become an integral part of our daily lives. The next step is to integrate these tools into a new form of learning, or upgrading to Learning 2.0.

Social media tools are providing teachers with so many more opportunities to improve student engagement in learning.  From blogs and wikis, where people are sharing how they approach all sorts of information, to the use of new teaching tools to help teachers to implement social learning in their classrooms.

How Social Learning Is Being Used Today 

Social learning is based on the premise that a better understanding of the subject matter can be had when learning is constructed through conversations and interactions with others. The focus is not so much on what we are learning but on how we are learning. Many colleges and universities are already implementing social learning in their teaching methods.

Below are five examples of how social media is currently being used by teachers today:

1) Collaborative Learning

There are many social media sites out there that deal with collaborative learning. The Hands-On Universe is based at the University of California and is a collaborative learning project in astronomy. Students request observations from professional observatories that will provide them with image-processing software to visualize and analyze their data, encouraging interaction between the students and scientists. The Faulkes Telescope Project provides students in the United Kingdom with free access to two high-powered robotic telescopes, one in Hawaii and the other in Australia, which the students are able to use remotely to carry out their own scientific investigations and supports collaborative projects between students and expert astronomers.

2) Open Educational Resources

One of the earliest examples of the impact of social learning has been the Open Educational Resources (OER) movement. OER began in 2001 when MIT provided open access to materials and modules from more than 1,700 of their courses. MIT’s initiative has inspired hundreds of other colleges and universities to join the OER movement and contribute their own open educational resources.

3) Online Video

Online video has been used to present live and taped lectures to students for quite some time now. Michael Wesch, PhD, an Assistant Professor of Cultural Anthropology at Kansas State University, has taken online video further by incorporating the social aspect of it. His videos The Machine is Us/ing Us and A Vision of Students Today, which is a video that summarizes how students learn today, can be found on video social networking sites like

4) Virtual Learning

Second Life is an online virtual world that has attracted millions of users and many schools are now using Second Life to teach their courses. Two of the most notable schools to recently host classes in Second Life are the University of Southern Queensland with their Terra Incognita project and Harvard Law School with their course called CyberOne: Law in the Court of Public Opinion. The Terra Incognita project not only supports lecture-style teaching, but in true social learning style students also have the ability to break off into smaller groups which instructors can visit or send messages to. Harvard’s CyberOne course was not only offered to students enrolled in Harvard Law School, who were able to attend the class in person, but also non-law school students attending Harvard, and even any member Second Life could review the lectures and other course materials online at no cost.

5) Public Blogs

Many teachers are not only using public blogs to communicate with their students but they are also being used as part of the course curriculum. Walter Carl at Northeastern University uses blogs to teach students about viral marketing. While Toby Bloomberg, of the University of Delaware, has added her own personal blog to the assigned reading list for her class. David Wiley at Utah State University took it a step further by requesting that all student writing was required to be completed on public blogs.

If Learning 2.0 becomes compulsory, new graduates are no longer going to view social media as a challenge when entering the workforce. Rather, the end result is going to be a wide range of young professionals entering the business world with new tricks up their sleeve.

Business Needs: Importance of Social Media Analytics

Social media analytics, the process of analyzing social media content as well as data to provide insight from the millions of conversations. It is primarily useful for brands that wish to know about what the market or customers are saying about them on social media. Undoubtedly, it has immensely changed the way of using marketing to promote several offers and businesses. With the help of it, we now have an unprecedented opportunity of disseminating targeted messages through a plethora of channels and tools, in a cost free manner.

Let’s discuss about a number of ways of keeping the track of your data in order to get the most out of your campaigns.

This is such an amazing concept with the help of which you collect all kinds of information related to your social media pages. Obviously, you cannot keep a record of each and everything, so you have to plan well regarding the data that is more important to you, ignoring the ones that are least important.

A few advantages of analytics are mentioned below that can extremely help you out with your marketing.

· Examine the results along with the reach of your posts

· Analyze followers

· Save time

· Identify influencers

· Compare platforms

· Improve your ROI

Gathering a huge amount of data from social networks won’t help you. It is essential to choose a tool that can help you get acquainted with the information available to you. In simple words, you require something that can show you the economic impact of your marketing efforts have on your business. You can begin by taking the advantage of tools that are located right within the social media networks themselves.

Twitter analytics will tell you at a glance about your number of tweets, profile visits, tweet impressions, mentions as well as followers. Facebook insights gives you page post metrics like the number of people posts, reactions and clicks. LinkedIn provides analytical data related to company pages for example measuring your posts, engagement together with supplying information about your follower’s demographics.

Refer below the lists of major social networks:










Compare the effectiveness of all your social media accounts for your business. Statistics that are collected will help you out in tracking the latest trends, industry standards along with the interaction and engagement rates of it.

It is essential to track your data so as to produce better results through your campaigns. If you don’t track the data then you are definitely wasting your time on missing or hitting type campaigns. Social media analytics is mainly the difference between success and failure for obtaining the desired results.