Is Social Media Networking Your Next Strategy For Your Online Marketing?

When you try to work on online promotion and online marketing, social media especially social media networking is a must besides of SEO and PPC strategy. Social media is more personalized and more socialized format of strategy which is different from SEO and PPC. The content on social media is generated by internet user and is high possibly unique, public and powerful in a specific group which could be your targeting market.

So would you say you are going to spend time and budget on social media networking? Keywords are still taking the first priority here as they do everywhere. You can simply choose the keywords from your other online marketing strategy even if you have been using them for a long time. In fact, as longer as you using them, you will know better the keywords more precisely describe your own business.

For sure there are hundreds of social media networking websites. Some of them are like MySpace, YouTube, Facebook and Twitter which are extremely popular as well as not too difficult ways to take advance of. For sure you won’t be charged for money to use these websites. Even through if you are able to post some quality content or organize some interesting event, people will just follow you and help you to market to more or bigger groups.

Do not ignore these groups because they can definitely increase your visibility online and develop yourself to a specialist in your area.

Using different blogs as a part of your strategy can be another must. A lot of blogger are picking up articles as their routine basis and can help you keep your information up to date. You can either own your personal blogs or business blogs with the newest industry cutting edge information as well as the updates of your own business or any information of your clients, competitors, partners, even some associations in your industry.

Recently, more and more people prefer to use micro-blogs which is significantly more convenient than traditional blogs. Thousands of people record their lives and things around them attract their friends, family and their followers. You can start with following some popular Twitters and analysis the popularity and accessibility for your business. It might take months to analyze the direct traffic and result. Then you can decide if it is worthy to spend your budget on it.

Basically, you can consider any thing you are doing online is a part of social media networking. Some social networking expert with strong willing and skills can be your mentors. Here you may ask if there is any textbook, teacher or school for using social media networking as an internet marketing tool to promote yours or your client’s business to the strong online population. The answer is: every one online is your teacher, even if yourself is the teacher for everyone. The networking itself is the school. As 20 or 30 years ago, we don’t know that internet would completely change our lifestyle, and the way we communicate with each other, we now don’t know how big the social media networking is going to change our social life and online marketing strategy.

Using Social Media to Drive Qualified Traffic to Your Website

Social media is the utilization of online communities to promote sales, create business opportunities, and increase the exposure of a particular company. In today’s world, we spend more time online than anywhere else! Social media allows businesses to tap into the steady source of users that are registered through popular online communities. By reaching out to users through these web communities, companies can then create a rapport with the average consumer. Businesses can understand what their target audience is and how to fulfill their needs.

Popular social media sites that are usually targeted include Digg, StumbleUpon, Del.icio.us, Facebook, Twitter and many more. These sites give businesses the opportunity to keep in touch with the world and familiarize users with their brand name. Providing updates about various products, and latest advancements of a company, gives consumers something to think about. These updates can lead interested and curious users back to the company website to find out more information. Businesses can discover new target audiences that they hadn’t previously considered through this method of marketing. From analyzing the type of users who showed interest in their company, they can then alter their marketing techniques to effectively increase sales. Being linked to online communities will give businesses and their websites a steady flow of fresh traffic.

Companies interacting through online communities will maximize their number of back links which will help their SEO campaigns. The popularity of a brand name or company on a web community all depends on how much they can provide to their loyal consumers. The more you give, the more you will get in return. For example, a company promoting special offers, discounts, imagery, video and gaming entertainment, will be more popular than companies that merely register and provide a paragraph of information. The idea is not be as focused on selling and to be more interested on putting your customer at ease. By providing entertainment and information for your customer this will add a personal appeal to your brand name and they will be satisfied knowing that you’re not just trying to sell your product.

If you don’t know where to begin, using social networks to drive quality traffic to your website can be a confusing experience. It is important to first assess the quality of the community you want your company to be a part of and whether it will attract the right kind of consumers. If a community will not bring you quality traffic to your website then there is no point. If you have a website that sells dentures you definitely don’t want to waste your time joining a community catered to younger generations! Maybe a social network for 50+ would be more ideal? Once you have narrowed down the network websites right for your company to be affiliated with, you should then scope out if there is already a company profile existing. If this is the case, you will have to formulate a strategy to have your profile stand out from the rest.

Creating a profile through a social media network may not be something that will click right away. Social networking is definitely a trial and error method which will give you the results you need only by checking out what works for you and your business.

Introduction to Social Media Optimization

Social Media Optimization ( SMO ), also called Social Marketing Optimization, refers to the method of optimizing your web site so it can be easily found on Social Media Networks. This type of optimization is done with the intent to attract more visitors to your web site.

The benefits of SMO is the instant exposure of your web site content to the various social media networks. Social Media Sites can contain many inbound links to your web pages. These inbound links will increase the overall ranking of your domain in the search engines. This will enable your web site to be found easily through the search engines, which means more visitors will come to your site. All this added traffic serves to expand your online reach and increase your brand awareness, which will ultimately boost your online presence as an authority in your chosen field.

There are many different ways you can optimize your web site so it can be found through the various social media networks. You can make use of social bookmarking sites and bookmark your web site content so that it can be found easily by people who frequent them. These social bookmarking sites attract millions of unique visitors every month and if you consistently bookmark your web pages each time you have new information that you want your visitors to see, your links will increase nicely.

You can also make use of social networking sites to spread your message. These sites allow you to setup an account where you can create a profile and personalize it to match your personal branding. People who are interested in you or your products will be able to find your profile on these sites. They can choose to be your fan or follower and whenever you make an update or an announcement on your profile page, your fans and followers will instantly know about it. You can easily let them know about your latest blog post, your latest product, or what you are currently working on. Your fans and followers will have a deeper understanding about you and your products which will dramatically help to boost your online presence. Do not underestimate the power of these social networking sites as they have the potential to help you amass a very large following.

Another social media optimization technique is to syndicate your content through Really Simple Syndication ( RSS ). This allows you to instantly syndicate your web site content to people who have subscribed to the RSS feed on your domain. It acts like a news feed and anytime you make updates to your web site, people who subscribe to your RSS feed will be able to see your updates on their RSS reader. You can also submit your RSS feed to various RSS directories where people can search for RSS feeds that they might be interested in and then, subsequently, subscribe to them for updates.

Knowing the demographics for your web site will help you to plan your social media marketing strategy since all social media networks are not created equal. The target audiences for each social media network can be very different. You can analyze the demographics of each social media network or you can hire a competent SEO Company that specializes in the SMO arena. Either way can prove to be useful in your social media optimization strategy.