Social Media Marketing – Dominant Platform For Internet Marketers to Rise

While many online marketing mediums attract only few sections of online users, it is the social marketing platform that helps the businesses reach out to all categories of potential clients. Until a few years back, companies used to advertise their products and services at social clubs, functions and just about any place where crowds of people would assemble. Today, people have found a new way of socializing through online social networks. Businesses thus have an alternate and better solution to reach their customers.

Social media marketing is popular because:

• It is an inexpensive way to publicize business products and services among people
• It is an effective way to build long-term relationships with people, thereby leading to high conversion rates
• It takes one’s business to people living beyond geographical boundaries
• It offers quick turnaround by almost instantly driving traffic to one’s business website

Read further to learn more about the power of social media marketing.

Top Social Media Marketing Platforms
Facebook is one of the leading social media networks targeted by internet marketers to promote their business and build professional networks. Here are some marketing methods often adopted on Facebook:

• Creating business pages and posting regular updates can drive Facebook users to your business website.
• Creating groups and inspiring the Facebook users to join them. These groups can be about business products and services.
• Creating fan pages, and using status updates and features like the ‘Like button’ can further help one in business marketing.

Twitter is better known as a micro-blogging network. Here are some ways to use it for business marketing:

• Personal branding by getting connected to others and becoming accessible to them.
• Using viral marketing techniques by letting others tweet about your business posts.
• Setting up Twitter feeds to inform about new products and service updates.
• Providing live coverage of business events related to your company on Twitter.
• Finding prospects for your business by conducting keyword based searches on Twitter.

LinkedIn is a social media network that allows its registered members to maintain the lists of people they are familiar with, personally or professionally. So, how this network is used for social media marketing?

• As you keep networking with people on LinkedIn, your visibility on this social network platform increases.
• A public profile can be created on LinkedIn. Considering the popularity of LinkedIn with Google and other search engines, you profile has great chances of getting indexed online.
• One can also add his or her website or blog to the LinkedIn profile so that it gains popularity with growing individual networks.

There are many other popular social networks like Digg, YouTube and MySpace that can be used more or less in the same ways as described above.

Building Relationships
Social media marketing is all about building relationships with as many people as possible. It is easy to grow your network on social media platforms, but it is important to keep people interested in your presence. Here are some ways to do so:

• Employ a full team of individuals to communicate with people in your network. This should include making new friends, joining groups, participating in discussions, reading blogs and so on.
• Be real and honest in approach. Don’t create fake profiles or write fake comments on social networks.
• Help others in solving their queries by offering suggestions and guidance.
• Have an insight view of what people in your network have to say about your business products and services. Don’t forget to ask people for their feedback, as it will help to analyze your ROI in social media marketing.

It is important to be influential, yet social in your approach to make benefits out of social media marketing. Social media is a great platform for independent professionals and entrepreneurs to market their business, so make sure you use it wisely.

Social Media Marketing Guide

Social Media Marketing (SMM) is a type of internet marketing that uses social media networks to achieve marketing communication. Using these networks one can achieve a number of goals in marketing and is now a widely used option by people for marketing their products and services. Social media sites are very popular among people and it is this popularity that has to be capitalized in order to promote the products and services. Some of the goals that you can achieve using these networks are

· Creating a brand identity

· Building positive brand association

· Generate website traffic

· Increase the awareness of the brand

· Convert traffic into business

· Reach out to key audiences

It is very important to have a social media marketing plan before you set out on your social media marketing campaign and the plan has to be in tune with the goals that you want to achieve with the marketing campaign. If you don’t have a plan you will not be able to focus on the marketing goals and may end up with no gains out of the campaign. Ensure that the marketing plan you have drafted for the marketing campaign is one that suits the needs of the networking sites and that of the products or services. Each of the media platforms works in a unique way and therefore there is a need to have individual plans for the social platforms so that you get the most out of the campaign.

There are various aspects to a social media marketing campaign and each of them is important and can influence the result of your campaign. Let us look at some marketing tips that will help you in your marketing campaign.

· Plan the campaign properly and research on the content ideas and the keywords that will help you to reach out to the target audience.

· Content that is posted in the social sites is very important and therefore ensure that valuable information is provided that will interest your target audience.

· When marketing in the various media sites ensure that the core identity of the business is maintained and that sufficient brand building is done to promote the brand image.

· Blogging is considered to be a great social marketing tool and therefore it pays to have one in which you can hold contests, events and also publicize your social media efforts.

· Using the right links is very important and though you will be using links to your website in most of the posts but you can always add links to other articles that provides valuable information to the readers too. When links to outside sources are added, it will help build trust and reliability and you may even end up getting some links in return.

· Always keep an eye on your competitors as it always will help you gauge what they are up to and also help you to pick up on some keywords and other insights. If there is a strategy that is used by your competitors that seems to be working, take that, make it better and then use it yourself.

· Analyze the performance of the campaign from time to time using data and statistics and make necessary changes to the campaign if and when necessary

Amazing Social Media Facts, Statistics and Figures for 2013

Social media has been the talk of the town in the last 3 years but the first quarter of 2013 has passed and we are seeing varied trends in choices of people this year.

Facebook and Twitter have become necessities for all to connect whether it is for entertainment or to be abreast about what’s happening around the world. Technology is driving us today to be connected with all 24×7.

Any topic we want knowledge on today is just a Google away and we want to make a presence for ourselves or our work on YouTube just works right for all of us. Pinterest and Instagram are new kids on the block that are making waves in 2013.

The two key factors driving the social media in 2013 as per the Global Web Index study are:

Mobile Phones: Mobile users accessing the Internet have increased to a whopping 818.4 million i.e. a growth of 60.3% in just the last two years. These figures are shocking and reveal the need of the world to stay connected at all times.

Older Users Adoption: The demographics of the study reveal that on Twitter the age group 55-64 has had a registered growth of 79% from 2012. Similarly the age group of 45-54 has the highest turnaround of 46% and 56% respectively.

These are clear indicators that social media is a hook-up for all young and old alike and the way our elders have embraced it is amazing and personally gives me a sense of satisfaction that social media are designed for all to use and reap maximum benefits from the same irrespective of the age. It, therefore, becomes imperative for us to analyze some facts and figures of the main social media networks used around the world.

1. Facebook:

The growth of Facebook still does not see a full stop and this social media earns its majority share from its mobile users and ads. The following figures are eye openers for 2013

a. Daily active users – 665 million

b. Monthly active users – 1.1 billion

c. Monthly mobile users – 751 million

d. Mobile only Active users – 189 million

e. Mobile app generates 30% of ad revenue which has grown by 7% since Dec.2012

2. Twitter

The Global Web Index Study has named Twitter as the Twitter fastest growing social network in the world by active users. The details being:

a. growth in the last 9 months

b. Monthly active users-288 million which means that 21% of the world’s internet population are using Twitter every month

c. Registered accounts-500 million+

d. Twitter’s fastest growing age group 55-64, with a growth of 79% in total active users

3. YouTube

The video world has fast moved in the last 3 decades from VCR to DVD Player to cable networks and now YouTube

YouTube’s own blog discloses:

Monthly visitors-1 billion

a. 6 billion hours of videos are watched every month

b. 50% more hours of video are watched in March 2013 compared to last August 2012 at 4 billion hours and May 2012 at 3 billion.

c. YouTube reaches more U.S. adults in the age group 18-34 than any cable network 4. Google+

4. Google+

Google+ continues to remain the second largest social network and Google’s social layer that enhances it’s other online assets.

As per the Global Web Index Google+ has:

a. Monthly active users -359 million

b. Its active users base grew by 33% from June 2012 to March 2013

5. LinkedIn

This professional platform has grown and is growing at a great pace but no where close to Google+ or Twitter

a. Over 200 million users

b. 2 new users join it every second

c. 64% of users are outside the USA

Hope these eye opening statistics have been useful for all of you and the trends keep growing for all of 2013 as well for some greater facts next year.

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