The 7 Essential Apps to Boost Your Social Media Networking

Social media networking is something that all internet marketers understand to be extremely essential for success. This is the reason why there is always a quest to find the most useful software that can make the networking process easier and save more time while covering more ground too. Right now we are going to talk about the 7 apps that are most efficient and useful to accomplish these tasks.


This is the best way to identify the most viral trends and news that are occurring. You can choose any keyword and setup alerts for it too. You will also be able to find keywords with potential to go viral. The best thing is that this app works perfectly with Hootsuite and this allows you to have a much better experience.


This one works with Google Analytics and it can show you the kind of content that your visitors are engaging with the most. You can get very detailed reports and you can also setup alerts. Zuum is also a great way to get to know who your audience finds to be a good influencer.


This is a great way to merge all the social networks and be able to build relationships with all of the contacts by monitoring all the conversations that happen on each platform. You can setup reminders to stay tuned for the updates of specific people on your networks and this gives you an extra layer of monitoring power.


This is an app that is more focused on content monitoring than it is on social media. This means that you can setup specific topics and keywords that you want to be alerted about and the app will let you know when this is happening in any of the networks that you are monitoring with it.


This app combines the power of analyzing tweets and optimizing content so that your audience can respond to it. It can also be used with Hootsuite and it’s very simple to learn. This is going to be a very powerful app to have since it gives you the best possible content options depending on the behavior of your audience. You can also find out the best time to tweet them and much more.


This app will let you find potential clients and follow up on what they are doing. The app tracks the keywords that you choose and it then starts to monitor what those people are doing in order to provide you with alerts regarding their behavior on the networks. This way you can get updates on what your target audience is currently interested in. That is the kind of analysis power that a good internet marketer needs to always look for.


This app is not meant so much for social media as it is meant for maintaining a close eye on your reputation online. This means that what the app does is check to see all new reviews that get posted online at any relevant site. This is a great way to find out if your online reputation is keeping up or if you are getting some negative reviews for your business.

These are all very essential apps that are really going to help you keep things under control with your social media platforms and general internet marketing strategies. You should consider learning to use all seven of them and this is going to give you quite an upper hand with your internet marketing progress. There is nothing more important than being able to keep a close eye on all aspects of social marketing and these apps will make that job much easier.

Advantages of Social Media for Businesses

Social media has emerged and reached very great heights in recent times. It has made life easy for many people. This is because it has affected the lives of many individuals, the functioning of certain businesses and many other areas as well. The advantages that can be acquired by using a social media website is something that cannot be overlooked. If you are using a social media network, it is necessary for you to study and analyze these advantages. These advantages can be enjoyed by individuals and businesses. Some common advantages that are enjoyed by businesses have been stated below.

• Relevant and compelling content is helpful in grabbing the attention of many potential customers and also increases the visibility of your brand.

• You can also respond to the developments in the industry and become very prominent in your field.

• It can be a very cheap form of advertising and publicizing your business, product or service.

• You can also boost numerous links to your website by effectively using social media. This can deeply increase your online sales and also boost your traffic.

• You can also cater to the needs of your customers effective, thus improving the level of your customer service and also feedback.

• You can also acquire an increase in advocacy and loyalty from the customers that you have recently connected with.

The above advantages are responsible for the changes in the functioning of the business in today’s world. Businesses or companies that use social media websites effectively, enjoy a lot of success in a very short span of time. They can market their products, post about vacancies in their companies and also share stuff related to their products. For example sharing information about a product or service that is going to be launched very soon is a very good form of advertising. Your product will earn a lot of publicity in a very short span of time because there will be thousands or millions of potential customers on a social media platform.

If you own a business, you must think about using this tool without fail. It will only have a positive impact on your business. You can enjoy a lot of success in a very short span of time in the form of revenue and profits. Your customer base will also increase rapidly and your profits will multiply as a result of these customers. It is one of the important things to remember.

Social Media Marketing – Top Five Best Time Investments

Although this marketing strategy is certainly not an epiphany, the onset of the new frontier of marketing encompassing social media and networking has added confusing complexity to the old game of marketing. With new social media networks virtually popping up on every street corner, every business owner realizes that time equals money in the game of social media marketing. For now, these are the top social media gathering spots for marketing and networking to bring traffic banging at the door:

Facebook: Long considered a great spot to meet-and-greet with the friends and family, connecting through Facebook can give instant updates on the happenings of everyone in your group. Through reaching out to others in the circle of your circle, joining fan sites, and publicizing Facebook links to promote fans, Facebook is an easy way to personalize interaction between members.

Twitter: If you are ready to enter the tweet-iverse, then Twitter is waiting for you! Although there is a learning curve in the language of Twitter that takes some extra investment in time, once you know how to promote using 140 characters or less, the niceties of Twitter will fall into place.

LinkedIn: For the more professional crowd, LinkedIn provides a robust social media and network platform to connect people with like interests based on the concept of 3 degrees of separation. By connecting to all of your connections and everyone you know, your networking reach explodes with the power to share your message, find potential partners, and gain valuable marketing insight.

Biznik: As a powerful business networking resource, the potential in Biznik is the modern version of shaking hands with people at a local networking event. Regionally divided by large cities, Biznik allows you to connect with people who can help grow your business and gain customer exposure all within your local area.

Blogger / WordPress: If you are especially interested in promoting your business online to a global market or audience, then blogging is an excellent source of exposure and SEO recognition. When the content changes over a short duration of time, search engines are drawn to the postings via categories, tags, and keyword optimized titles with content.

Admittedly, the goal is to gain as much exposure as possible to your target audience while decreasing cost. In marketing, the cost per lead produced by each marketing effort is measured in the ROI or return on investment. With social media marketing and networking, ROI must be measured in time against the leads recouped for the time invested to be sure cost expenditures are analyzed correctly; therefore, finding the hotspots of social media marketing that will both deliver interested leads as well as gain exposure for your products is vital.

In my experience, the most important thing to remember about social media marketing and networking is two-fold. First, don’t seem too anxious. Be yourself. Second, be prepared to invest time in creating and maintaining your social media activities. These should not be too hard. After all, these are the same rules as any other social environment…you are just reaching out to millions of people instead of hundreds!