Using Social Media to Drive Qualified Traffic to Your Website

Social media is the utilization of online communities to promote sales, create business opportunities, and increase the exposure of a particular company. In today’s world, we spend more time online than anywhere else! Social media allows businesses to tap into the steady source of users that are registered through popular online communities. By reaching out to users through these web communities, companies can then create a rapport with the average consumer. Businesses can understand what their target audience is and how to fulfill their needs.

Popular social media sites that are usually targeted include Digg, StumbleUpon, Del.icio.us, Facebook, Twitter and many more. These sites give businesses the opportunity to keep in touch with the world and familiarize users with their brand name. Providing updates about various products, and latest advancements of a company, gives consumers something to think about. These updates can lead interested and curious users back to the company website to find out more information. Businesses can discover new target audiences that they hadn’t previously considered through this method of marketing. From analyzing the type of users who showed interest in their company, they can then alter their marketing techniques to effectively increase sales. Being linked to online communities will give businesses and their websites a steady flow of fresh traffic.

Companies interacting through online communities will maximize their number of back links which will help their SEO campaigns. The popularity of a brand name or company on a web community all depends on how much they can provide to their loyal consumers. The more you give, the more you will get in return. For example, a company promoting special offers, discounts, imagery, video and gaming entertainment, will be more popular than companies that merely register and provide a paragraph of information. The idea is not be as focused on selling and to be more interested on putting your customer at ease. By providing entertainment and information for your customer this will add a personal appeal to your brand name and they will be satisfied knowing that you’re not just trying to sell your product.

If you don’t know where to begin, using social networks to drive quality traffic to your website can be a confusing experience. It is important to first assess the quality of the community you want your company to be a part of and whether it will attract the right kind of consumers. If a community will not bring you quality traffic to your website then there is no point. If you have a website that sells dentures you definitely don’t want to waste your time joining a community catered to younger generations! Maybe a social network for 50+ would be more ideal? Once you have narrowed down the network websites right for your company to be affiliated with, you should then scope out if there is already a company profile existing. If this is the case, you will have to formulate a strategy to have your profile stand out from the rest.

Creating a profile through a social media network may not be something that will click right away. Social networking is definitely a trial and error method which will give you the results you need only by checking out what works for you and your business.

Introduction to Social Media Optimization

Social Media Optimization ( SMO ), also called Social Marketing Optimization, refers to the method of optimizing your web site so it can be easily found on Social Media Networks. This type of optimization is done with the intent to attract more visitors to your web site.

The benefits of SMO is the instant exposure of your web site content to the various social media networks. Social Media Sites can contain many inbound links to your web pages. These inbound links will increase the overall ranking of your domain in the search engines. This will enable your web site to be found easily through the search engines, which means more visitors will come to your site. All this added traffic serves to expand your online reach and increase your brand awareness, which will ultimately boost your online presence as an authority in your chosen field.

There are many different ways you can optimize your web site so it can be found through the various social media networks. You can make use of social bookmarking sites and bookmark your web site content so that it can be found easily by people who frequent them. These social bookmarking sites attract millions of unique visitors every month and if you consistently bookmark your web pages each time you have new information that you want your visitors to see, your links will increase nicely.

You can also make use of social networking sites to spread your message. These sites allow you to setup an account where you can create a profile and personalize it to match your personal branding. People who are interested in you or your products will be able to find your profile on these sites. They can choose to be your fan or follower and whenever you make an update or an announcement on your profile page, your fans and followers will instantly know about it. You can easily let them know about your latest blog post, your latest product, or what you are currently working on. Your fans and followers will have a deeper understanding about you and your products which will dramatically help to boost your online presence. Do not underestimate the power of these social networking sites as they have the potential to help you amass a very large following.

Another social media optimization technique is to syndicate your content through Really Simple Syndication ( RSS ). This allows you to instantly syndicate your web site content to people who have subscribed to the RSS feed on your domain. It acts like a news feed and anytime you make updates to your web site, people who subscribe to your RSS feed will be able to see your updates on their RSS reader. You can also submit your RSS feed to various RSS directories where people can search for RSS feeds that they might be interested in and then, subsequently, subscribe to them for updates.

Knowing the demographics for your web site will help you to plan your social media marketing strategy since all social media networks are not created equal. The target audiences for each social media network can be very different. You can analyze the demographics of each social media network or you can hire a competent SEO Company that specializes in the SMO arena. Either way can prove to be useful in your social media optimization strategy.

How To Promote Online Surveys With Facebook and Other Social Media Tools

Creating survey questionnaires, publishing online surveys and analyzing survey results is no more restricted to big businesses and organizations. Small /medium businesses, students, marketing professionals and nonprofits use Online Surveys as a major medium for getting feedback and seeking suggestions and ideas from their customers, members and employees. Consumer Research Those who are involved in market research and consumer research surveys know how difficult and costly it is to get the consumer panel members and survey participants. If you are surveying existing customers with full contact information, then it may be easy to reach them for their feedback. For surveying other segments such as prospects, consumers and marketing research, recruiting survey participants takes a lot of resources in terms of efforts and time.

Social Media Surveys

Popularity of internet and social media tools (such as Facebook and Twitter) can aid the consumer survey researchers in a big way. For minimal investments, they can reach a large population of research participants. The survey sample can be specifically targeted with detailed demographic information available on the social media profiles. Social media surveys are nothing but consumer studies conducted utilizing the social media networks and tools.

Government organizations and departments and not-for-profit institutions can leverage the social media to a great extent to popularize and promote the surveys amongst their citizens and members.

Facebook Surveys

Once the surveys are designed and built using the online surveys software, the survey links can be promoted on Facebook. Businesses should preferably leverage their fan pages to publish the links.

A Static FBML Application can be used to setup a separate tab on the Facebook page of an organization and the survey can be promoted with relevant information such as videos and images related to the survey. The dedicated tab can be set as the default landing page for the fans. Personal profile wall as well as the fan page wall also can be used to post the survey URLs.

If you are using Facebook Advertising, highly targeted traffic can be driven to this page depending on the nature and purpose of the research. Obviously, fans of the organization or brand can be invited to visit the page and respond to the survey.

LinkedIn Groups and Answers

Survey links can be posted and promoted on the LinkedIn Groups and Answers pages. Note that the relevancy and nature of the survey should be inviting to the members.

Twitter for Survey Invites

Twitter is yet another social media tool for sending research study invites at relevant intervals. Twitter invites are preferred over email reminders.

YouTube Videos as Promo Medium

Your organization’s YouTube profile page and dedicated video segments can be a great way to spread the word about the online surveys. For consumer surveys and social surveys, YouTube can bring in good results if properly planned and executed.

Blogs and Websites

Every organization involved in survey research will have one or more websites and blogs. These web properties should be leveraged to promote the surveys. Surveys can be deployed as website links or as popup survey scripts.

Social Media Survey Best Practices

As in any other media or publishing method, survey practitioners should keep the best practices in mind. Personal data data usage should be carefully planned and disclosed to the concerned parties.

The survey questionnaire should be short and concise, so that maximum results can be obtained with minimal survey abandonment rate.

The purpose of the research and response results sharing plans should be clearly informed and practiced accordingly.

In order to track the survey responses and analyze the results, each deployment medium should be defined as a separate response data collector in the online surveys software tool.

If professionally planned and executed, social media tools can be a great complement to the traditional survey participant recruitment methods and practices.