Social Media Marketing Guide

Social Media Marketing (SMM) is a type of internet marketing that uses social media networks to achieve marketing communication. Using these networks one can achieve a number of goals in marketing and is now a widely used option by people for marketing their products and services. Social media sites are very popular among people and it is this popularity that has to be capitalized in order to promote the products and services. Some of the goals that you can achieve using these networks are

· Creating a brand identity

· Building positive brand association

· Generate website traffic

· Increase the awareness of the brand

· Convert traffic into business

· Reach out to key audiences

It is very important to have a social media marketing plan before you set out on your social media marketing campaign and the plan has to be in tune with the goals that you want to achieve with the marketing campaign. If you don’t have a plan you will not be able to focus on the marketing goals and may end up with no gains out of the campaign. Ensure that the marketing plan you have drafted for the marketing campaign is one that suits the needs of the networking sites and that of the products or services. Each of the media platforms works in a unique way and therefore there is a need to have individual plans for the social platforms so that you get the most out of the campaign.

There are various aspects to a social media marketing campaign and each of them is important and can influence the result of your campaign. Let us look at some marketing tips that will help you in your marketing campaign.

· Plan the campaign properly and research on the content ideas and the keywords that will help you to reach out to the target audience.

· Content that is posted in the social sites is very important and therefore ensure that valuable information is provided that will interest your target audience.

· When marketing in the various media sites ensure that the core identity of the business is maintained and that sufficient brand building is done to promote the brand image.

· Blogging is considered to be a great social marketing tool and therefore it pays to have one in which you can hold contests, events and also publicize your social media efforts.

· Using the right links is very important and though you will be using links to your website in most of the posts but you can always add links to other articles that provides valuable information to the readers too. When links to outside sources are added, it will help build trust and reliability and you may even end up getting some links in return.

· Always keep an eye on your competitors as it always will help you gauge what they are up to and also help you to pick up on some keywords and other insights. If there is a strategy that is used by your competitors that seems to be working, take that, make it better and then use it yourself.

· Analyze the performance of the campaign from time to time using data and statistics and make necessary changes to the campaign if and when necessary